LYKO is a leading Swedish retailer specializing in beauty and hair care products. Founded in 2003 by Stefan Lyko, the company has evolved from a beauty salon into a prominent omni-channel retailer. Lyko operates both online and through physical stores, offering a diverse range of over 70,000 products, including hair care, skin care, perfumes, and cosmetics.

I had the privilage to design and finalize some of their campaigns. The idea was too create these fantasy worlds where you can play around and be yourself “Your Beauty Playground”